Reverse mortgage lender Reverse Mortgage Funding has forged a partnership with the National Association of Home Builders—a sponsorship the lender says will help boost the national organization’s ties to the senior housing market.
RMF will serve as the first-ever corporate sponsor of NAHB’s 50+ Housing Council Leadership Circle—a board within the organization that is designated to the needs of NAHB members involved in 50+ housing from design, to development, finance, ownership, management, and sales and marketing.
The partnership will also help drive innovation, RMF says, by allowing the company to partner with thought leaders in 50+ housing.
“’Leadership Circle’ is not just a moniker,” says Rob Cooper, director of strategic partners for RMF. “The leadership circle does, indeed, include the thought leaders in the 50+ housing market. Likewise, we strive to be a leader in our industry. Better understanding the needs of our customers and where the 50+ building industry is moving helps us offer innovative and compelling products.”
Many lenders have targeted the home building population as potential partners for reverse mortgage for purchase sales, with some effective strategies being utilized among top-10 lenders to date. RMF says it sees similar potential through the NAHB sponsorship likewise.
“We are passionate about the HECM for Purchase and offering home financing options for qualified borrowers. Engaging the NAHB 50+ Housing Council Leadership Circle helps us monitor the direction of the industry,” Cooper says. “This sponsorship will help us achieve our collective goal of providing housing options for seniors and helping them live in the home they need or want.”
Written by Elizabeth Ecker
