Leads provider and online reverse mortgage information hub Reverse Mortgage Directory has introduced the use of estimated home value (EHV) information from TARGUSinfo as a measure to further verify lead information for its lender clients.
With the use of TARGUSinfo’s home value data, Reverse Mortgage Directory can verify home values in the case of any discrepancy, and can confirm estimated home values to ensure that a borrower qualifies for a reverse mortgage, in addition to verifying identity information.
“The ability of TARGUSinfo to provide insights about consumers in real time allows us to adapt faster and better, and ensure that a higher quality borrower is provided to our network of lending partners,” said Gretchen Williams, Director of Sales and Customer Relations, Reverse Mortgage Directory.
Reverse Mortgage Directory has been using the data for several months, and says the results have been positive.
“It’s been benefiial to us,” Williams said. “In this industry, since it is ever changing, [it is important] that we make any adjustments we can to help make our partnership with clients stronger.”
Written by Elizabeth Ecker
