Canadian risk management and data analytics firm Solidifi is continuing to get a makeover. The firm recently changed its name to Real Matters and today announced that Rob Burgess is joining the company's board of directors. Burgess served as chairman and CEO of Macromedia Inc., a graphics and web-development software agency, from 1996 to 2005 before it was acquired by Adobe Systems Inc. He currently acts as a board member of Adobe. Real Matters president and chief executive officer Jason Smith said Burgess' experience in technology will help Real Matters infiltrate new market solutions. Solidifi changed names last month and acquired Canadian Underwriting Services. "Since it's inception in 2004, Solidifi has grown phenomenally as a next-generation appraisal management company. However we're seeing tremendous demand in the market for unique property information," Smith said. "As a result, we're converting to a cloud-driven property information services organization that serves multiple verticals." The firm said Real Matter's other business units, Solidifi (appraisal management solutions) and iv3 (inspection loss and control solutions) will remain wholly-owned subsidiaries. Write to Christine Ricciardi. Disclosure: the author holds no relevant investments