The Real Brokerage welcomes Texas-based independent brokerage The Property Shop, led by Season Ware, the company announced on Friday.
The Property Shop joined Real under its Private Label program, which allows independent brokerages to maintain their own brand while reaping the benefits associated with being a part of Real. The move brings 125 additional agents to Real.
“The Property Shop has built a successful business that will benefit from our Private Label program, which allows independent brokerages to tap into Real’s platform without changing their brand or what makes them unique,” Real President Sharran Srivatsaa said in a statement.
Ware, who founded The Property Shop in 2009, will serve as a growth leader at Real and help to build visibility for its brand. The Property Shop is the largest independent brokerage in Fort Worth.
“Real’s Private Label Program offers the best of both worlds,” Ware said in a statement. “By aligning with Real, we get to keep the heart and boost the power of our business by gaining access to state-of-the art technology, training, equity and a culture that meshes perfectly with ours. I’ve committed to always doing what’s best for my team, and this was a no-brainer.”
Ware becomes the second female leader, after Cheri Benjamin in Atlanta, to bring her independent brokerage to Real in the past two weeks.
Real also offers another program, ProTeams, to assist real estate teams. It leverages Real’s proprietary transaction management platform to allow agents to customize team member caps, splits and fees down to the individual level.
