Lender Lead Solutions announced today the formation of LLS Financial which will be the wholesale reverse mortgage division of the company. LLS is known for their lead generation system which generates more than 15 percent of the closed reverse mortgages in the U.S., according to the press release. LLS has done a great job marketing reverse mortgages through its Senior Lending Network (TM) national media campaign that features actor Robert Wagner. If you haven’t seen the video campaign feel free to check it out.
Unfortunately, I wasn’t able to find out much information regarding the new wholesale division but they do have a section on their website which briefly goes over what will be offered. They point out that they will be offering:
- Fast Turntimes
- Competitive Compensation
- Innovative Products
- Increase Lead Flow
Since the lead generation system is already in place the wholesale division should be a nice addition. This should streamline the reverse mortgage process for the originator and hopefully make it easier for everyone involved. It will be interesting to see what type of products and pricing they will be offering to compete with the other wholesale lenders out there.