Makeover Needed for Reverse Mortgage Marketing, States Team with CFPB

ReverseFocusReverse Focus Weekly Podcast Episode #259

In this week’s Reverse Focus podcast, Shannon Hicks discusses that a new marketing strategy for reverse mortgages might be necessary to help eliminate negative perceptions that have plagued the reverse industry for years.

A new product marketing plan is needed because although the world has changed in the last 10 years, reverse mortgage advertising has not, according to one industry professional at the National Reverse Mortgage Lenders Association conference in May.

Also discussed, state bank supervisors have joined forces with the Consumer Financial Protection Bureau (CFPB) in an effort to better serve and protect customers and borrowers nationwide. 

Lastly, a new partnership between NewRetirement and Texas Tech’s Financial Planning Department has created a calculator that allows potential borrowers to view retirement planning options, including the role of a reverse mortgage in retirement distribution management and cash flow.

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Talking Points:

  • New reverse mortgage marketing plan needed
  • State regulators join forces with the CFPB
  • New retirement tool takes a look at reverse mortgages

Listen Now. “Reverse Focus is the ultimate resource for reverse mortgage professionals providing the technology, training and marketing to grow your business. We are your one-stop resource for those committed to taking their business to the next level.”

Editor’s Note: These posts are sponsored by Reverse Focus.

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