LendingTree Enters The Reverse Mortgage Business

image LendingTree recently announced that it launched a reverse mortgage service for senior homeowners looking to talk with lenders.  The Charlotte, NC based company started providing brokers leads in 1998 through its lead exchange and grew into one of the largest lead providers in the country.  As its business contracted, it shouldn’t be any huge surprise they’re getting into the reverse business.

"With baby boomers nearing and entering retirement age, a larger population than ever before is now eligible for reverse mortgages and LendingTree, as always, is here to help,” said Keith Moore, Senior Vice President of Emerging Businesses for

A company spokesperson wouldn’t comment on the cost of its reverse mortgage leads, but did say they’re interested in hearing from lender partners and will make tweaks to pricing as necessary.  To learn more about buying leads from lending tree, check out the link below.

Lending Tree

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