Mortgage lenders and Realtors work towards the same goal -- finding people a home. However, their relationship dives further than just having the same mission.
It is becoming more common for both firms to work in conjunction with each other to form a strategic relationship to bring each other business.
Most recently, GMH Mortgage Services announced a marketing alliance with Realty Executives Boston West.
"Having a dynamic relationship between two synergistic companies with similar goals in market expansion and exceptional customer service is an ideal situation for everyone involved," stated John Minigiello, northeast regional manager and assistant vice president of GMH Mortgage Services.
He added, "We are excited about the partnership with Realty Executives, and the development of this program in the future. It's a great opportunity for everyone involved to showcase their talents in a mutually beneficial way."