Kelly Booth joins Leads360, a company offering a platform for lead generation, as director of the company’s mortgage unit.

Booth brings 25 years of experience in mortgage industry sales and will help mortgage professionals improve their selling along with managing potential leads.

“Kelly has a proven track record of helping lenders use technology to grow their businesses. Hiring someone of Kelly’s caliber underscores the depth and seriousness of our ongoing commitment to the mortgage industry,” said Nick Hedges, CEO of Leads360.

He added, “We continue to see accelerating demand for our offerings in our core industry vertical, and believe Kelly is well-positioned to help us manage this demand.”