Real EstateTechnology

Howard Hanna partners with Zillow on AI tool for agents 

Listing Showcase allows agents to generate premium listings for their clients

Independent brokerage Howard Hanna Real Estate Services has partnered with Zillow’s ShowingTime+ to allow agents in the Cleveland and Pittsburgh areas to leverage the Listing Showcase tool.

Launched in June 2023, Listing Showcase is an AI-powered listing tool available exclusively on Zillow. It enables agents to differentiate themselves through original presentations of their brand and properties using features such as high-resolution hero images and interactive floor plans.

Listing Showcase also allows agents to customize their listings to their liking to help attract more interest from buyers. According to Zillow, homes on Listing Showcase are 15% more likely to go pending within 30 days than others.

“Howard Hanna is thrilled to kick off 2024 with our exclusive Listing Showcase offering,” Howard “Hoby” Hanna IV, CEO of Howard Hanna, said in a statement. “Listing Showcase is a game changer for our business, providing powerful exposure and amplified visibility for our agents’ listings on Zillow. This is a huge benefit for buyers, sellers and Howard Hanna agents alike.”

Howard Hanna Real Estate Services was dismissed from the Gibson commission lawsuit in January, although it remains part of a bevy of copycat lawsuits that emerged the same month.

This story was updated March 1 to note that Howard Hanna has been dismissed from the Gibson commission lawsuit. It was also updated on Feb. 29 with a correct statistic on how quickly Showcase listings on Zillow go into contract.

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