Generation Wins Local Business Award, Gets New CEO

Generation Mortgage Company, the largest privately-owned reverse mortgage retailer and wholesaler in the U.S., recently received two local 2011 Better Business Bureau Torch Awards.

The awards will help not only company recognition, but also positive recognition for the entire reverse mortgage industry, Generation says.

“Winning these awards means Generation Mortgage is doing a terrific job of living up to our company mission of setting the standards for customer service excellence in our industry,” says the company’s chairman, Jeff Lewis, who also recently replaced former CEO Scott Peters in the chief executive position. “We fully believe the recognition we receive from the BBB carries strong credibility among our senior audience, as well as the industry at large.”

Lewis believes garnering these local awards will help shape the overall image of the reverse mortgage industry.

“Generation Mortgage was selected for these BBB Torch Awards from a list of companies representing diverse industries,” he says.  “Winning awards for marketplace ethics, customer service and community service contribute greatly to demonstrating that seniors can do business with a reverse mortgage provider that’s trustworthy, ethical and customer-focused.”

Client testimonials and documentation of business practices applicable to the specific categories are used to determine which local businesses should receive each award; Generation Mortgage placed first for the Customer Service and Marketplace Ethics awards, and was first runner up for the Community Service award.

This is the second year in a row Generation has won the annual BBB Torch Awards, and the company says this signifies its good relationship with the BBB. In December 2009, Generation Mortgage earned the Bureau’s highest accreditation rating of A+.

Generation has endorsed a steadily growing number of reverse mortgages throughout the past year with 164 in March 2011, according to ReverseBase. In November 2010, Reverse Mortgage Insight ranked the company in the top five retail reverse mortgage providers in the U.S.

The company’s press release can be seen here.

Written by Alyssa Gerace

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