Eight Best Marketing Practices to Fund New Loans Faster

Join our expert panelists to learn which best marketing practices will help you get to your customer quickly with your best offer – and win their business for another loan term.

engage.marketing event: All eyes on purchase

To help power your business forward, we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set leaders apart.

Behind the executive exodus at Fannie Mae

What's behind the wave of executive departures at Fannie Mae? It's not just money, according to former employees of the GSE.

2021 Agent Rankings now live

Today RealTrends + Tom Ferry announce the 16th annual The Thousand of America's top 1,000 real estate sales and professionals and teams.

Fintech

Black Knight continues buying spree, acquires Top of Mind

Third-quarter acquisition will give data company access to CRM giant Surefire

Data analytics giant Black Knight announced on Friday its plans to purchase Top of Mind Networks (Top of Mind) for $250 million. The deal will allow Black Knight access to Top of Mind’s brain child, Surefire, a customer relationship management system and marketing automation software for the mortgage lending industry.

“Through its Surefire marketing automation and CRM platform, Top of Mind has brought incredible value to the sales and marketing side of the mortgage industry by helping lenders gain powerful competitive advantages for their loan officers,” said Anthony Jabbour, CEO of Black Knight.  “Integrating Surefire’s capabilities within the wider Black Knight mortgage technology ecosystem will make it possible for lender clients of all sizes to close more loans and create customers for life.”

The software boasts an all-in-one connectivity between LOSs, CRM, POSs, lead sources and sales acceleration systems. It relies mainly on automatic updates and AI-driven communications with borrowers. So rather than internal staff making follow-up calls and answering questions, Surefire claims to speed this process along through a more digital route ― a parallel theme to Black Knight’s other recent acquisitions.

Black Knight said it intends to integrate Surefire with its Empower LOS as well as enhance its Optimal Blue PPE before connecting it in to other programs. The transaction is expected to close in the third quarter of 2021, and will contribute approximately $13 million in incremental revenue to Black knight’s origination software business in the second half of 2021.

The data giant made a clean sweep in 2020, picking up HeavyWater, a provider of artificial intelligence and machine learning to the financial services industry, as well as Collateral Analytics and its appraiser and AVM tools.


Solving the Post-Close Challenge with Intelligent Automation

Join us as SoftWorks AI CEO Ari Gross and Avanze CEO Auvese Pasha explore the advances in technology that allow for greater levels of automation and cost reduction, especially in support of post-close and pre-fund review.

Presented by: SoftWorks AI

Last July, the company acquired Optimal Blue just weeks after it reported it was up for sale for $1.8 billion and combined Optimal Blue’s PPE capabilities into its offerings and analytics engine.

In August, Black Knight acquired DocVerify to boost its e-notarization abilities as part of its goal of “digitizing the entirety of the real estate and mortgage continuum.” At the time of the acquisition, Black Knight said it planned to eventually offer a 100% digital closing.

In March 2021, the analytics behemoth acquired a cloud-based loan origination system from NexSpring Financial in an effort to expand its broker product offerings.

“The acquisition of Top of Mind is a continuation of our strategy to deliver innovative solutions to our clients that will help them achieve their strategic priorities,” Jabbour added.

Our combined clients will be able to access additional market-leading offerings from a single, trusted provider, while we will be able to further expand Black Knight’s opportunities to cross-sell our solutions through Top of Mind’s broad reach among more than 850 commercial banks, mortgage banks, credit unions and mortgage brokerage companies,” said Jabour.

Leave a comment

Most Popular Articles

Fannie Mae gives go-ahead for digital verification

Fannie Mae has given mortgage servicers the green light to use third-party digital vendors to verify income and asset information. Mortgage tech firms are thrilled.

Jun 10, 2021 By

Latest Articles

Mortgage forbearance drops as expiration date nears

Mortgages in forbearance fell for the 15th consecutive week last week to 4.04% of servicers’ portfolio volume ― a 12 basis point decline, according to a survey from the Mortgage Bankers Association.

Jun 14, 2021 By
3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please