Smartphones have become an appendage to the body. Approximately 58% of smartphones users don’t go an hour without checking their phone, and it only increases with Millennials, rising to 68%.
Wells Fargo recently cited that three in 10 visitors access mortgage applications on WellsFargo.com from a mobile device.
Julie Lane, senior vice president of home lending digital sales with Wells Fargo, said that a whopping 92% of American adults own a cellphone, 64% own a smartphone and approximately 19% of the U.S. population relies on their smartphone for online access with no home Internet access.
And this trend is not exclusive to Millennials. More and more consumers expect to be able to do everything online, a topic that HousingWire discussed in its May magazine feature title “Digital Disruption: How consumer demand is pushing lenders to a new normal.”
A new infographic from MGIC illustrates these findings, showing how often consumers look to their smartphone for information and illustrating why it's so important for companies to have a mobile presence.
Click to enlarge