Continuing with its plan to be the dominant player in the world of online real estate, Move Inc., which operates for the National Association of Realtors, announced a series of new senior executive additions designed to take on Zillow (Z) and Trulia.

Move, which is owned by News Corp (NWS), announced the additions of Bryan Charap as chief financial officer, Tapan Bhat as chief product officer, Nate Johnson as chief marketing officer and Hahn Lee as senior vice president, business development and strategy.

The additions are the latest in a series of big swings taken by Move since it was acquired by News Corp in Nov. 2014.

Charap (pictured above) brings leadership experience in financial planning and analysis, business unit finance and analytics, investor relations, accounting, treasury and sales compensation to his new role as chief financial officer for Move.

Previously, Charap was senior vice president of finance at Move and has held various other roles during his 14 years with the company.

Charap began his career as a business analyst at Eddie Bauer. As CFO, Charap will be responsible for company-wide finance and accounting functions.

Bhat (pictured right) brings a strong background in consumer web, mobile marketing and product development, having held high-profile positions at both start-ups and established companies.Tapan Bhat

Bhat joins Move from Lithium Technologies, where he was chief product officer. Earlier in his career, Bhat was senior vice president of integrated consumer experience at Yahoo!, where he was responsible for product, engineering and marketing for several major product lines.

Bhat also held product management roles at Adobe and Intuit.

As chief product officer, Bhat will be responsible for building and maintaining Move's consumer product strategy and delivery.

Johnson (pictured below, left) brings extensive consumer-facing marketing and product management experience, having held senior roles at some of the world's leading hardware, software, web and mobile companies.

Nate JohnsonJohnson joins Move from Path, where he served as vice president of marketing and growth and engagement. Prior to Path, Johnson was head of consumer marketing at LinkedIn and held product marketing roles at Google and Apple.

As chief marketing officer, he will be responsible for leading Move's global marketing team and brand strategy.

Lee (pictured below, right) brings a broad range of business development, strategy and finance experience across the media, entertainment and technology industries.

Prior to joining Move, Lee was senior vice president, corporate development, strategy and head of financial planning and analysis at Pop Media Group, a CBS/Lionsgate partnership.

Earlier in his career, Lee held business development and finance positions at The Walt Disney Company, Fox and TV Guide. He also held roles at investment banks Bear Stearns and Jefferies.

At Move, he will oversee corporate and business development with a focus on mergers, acquisitions and strategic partnerships.Hahn Lee

“We are very pleased to welcome Tapan, Nate and Hahn to the team and congratulate Bryan on his promotion,” said Ryan O'Hara, chief executive officer of Move.

“Creating the leading destination for buyers, sellers and renters to discover their perfect home, requires an experienced, nimble leadership team that embraces innovation and understands what it takes to serve consumers in an increasingly connected, on-demand world,” O’Hara continued. “Tapan, Nate, Bryan and Hahn embody each of these qualities and will be valuable additions to our leadership team.”