1st Reverse Mortgage USA Launches New Lead Platform, Forward Capabilities

Top-10 reverse mortgage lender 1st Reverse Mortgage USA, a division of Cherry Creek Mortgage, has enabled its reverse mortgage loan officers to originate traditional mortgages through the introduction of a new platform. 

“With our new turnkey Traditional Mortgage platform, the breadth and depth of our product offerings is now clearly evident. Our Reverse Mortgage Consultants are able to originate traditional mortgages and reverse mortgages,” said Dan Harder, vice president of 1st Reverse Mortgage USA. “The platform is a user-friendly, fully integrated solution designed for users who may or may not have traditional mortgage experience.”

Reverse mortgage specialists for the company will be able to supplement their business with traditional mortgage business with the new tools, the company says. 

In addition, the Lakewood, Colorado-based lender has launched a lead distribution program that operates in part through a new, consumer-facing website. 

The lead program will help to streamline marketing campaigns, to support categorization, routing, reevaluation of leads and ongoing marketing efforts by implementing a call platform to provide immediate, live responses and lead tracking, Harder says. It will allow originators to focus on sales, rather than marketing. 

A new consumer website will link to the lead program, including a branch and RMC presence, the company said. A customized customer relationship management program will also help in supporting the marketing efforts. 

“This is an extremely important strategic development and will continue to facilitate the growth and development of our core business segments,” Harder says. “We believe our business channels, Lead Distribution Program and superior client services program provide us with a clear competitive advantage in the marketplace.”

Written by Elizabeth Ecker

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