TRI Pointe Homes to acquire Weyerhaeuser Real Estate Company
Also names Linda Mamet vice president of corporate marketing
TRI Pointe Homes (TPH) is set to acquire Weyerhaeuser Real Estate Company, bringing Pardee Homes, Maracay Homes, Quadrant Homes, Trendmaker Homes and Winchester Homes under TRI Pointe’s umbrella.
The company expects the transaction to be completed by the end of the third quarter. Operating the six brands under one umbrella in California, Pacific Northwest, Nevada, Arizona, Texas and Washington D.C. markets, the company expects that the merger will position TRI Pointe as one of the top 10 largest public homebuilders in the United States.
The company also announced the hiring of Linda Mamet as the company’s vice president of corporate marketing. In the newly created role, Mamet responsibilities will include corporate brand development, internal and external corporate marketing communications, marketing infrastructure and capability development, marketing metrics and analytics, macro level consumer research and reputation management.
Mamet (pictured right) will also be tasked with facilitating sales and marketing best practices between the six companies.
“We are very excited about having Linda join the TRI Pointe team at this pivotal point in our company’s growth, particularly as we look forward to our merger with five additional strong homebuilding companies,” said TRI Pointe Homes CEO Douglas Bauer. “Linda is a highly respected veteran of the homebuilding industry. With her level of expertise and experience, she will provide the leadership to guide our company in all aspects of our corporate marketing efforts.”
Mamet brings more than 13 years of experience to TRI Pointe. Prior to joining TRI Pointe Homes, Mamet served as vice president of sales and marketing, Southern California and Nevada, for Pulte Group Inc. across the Centex, Pulte Homes, and Del Webb brands. Mamet's previous experience in the homebuilding industry also includes corporate vice president of sales and marketing at John Laing Homes.
“TRI Pointe Homes has a strong corporate culture and experienced management team and I’m thrilled to be a part of it,” Mamet said. “As a consumer advocate, I’m passionate about advancing the customer experience in homebuilding and look forward to helping drive those efforts as TRI Pointe continues to grow.”