Trulia’s traffic spikes in April
Trulia (TRLA) is experiencing record levels of traffic as Spring buying season kicks into high gear.
The site reached a record number of unique visitors in April with nearly 50 million. The site reports that it is seeing growth in frequency of visits, meaning “a highly engaged audience is returning to Trulia time and again during their home search.”
Trulia reports that its site visitors sent 25 leads per minute, more than 1 million total, to agents on the site’s platform in April.
“Entering into the busy housing season our data shows that consumer visits and subscriber additions on Trulia are at all-time highs,” said Pete Flint, Trulia’s co-founder and CEO. “In the past two months, Trulia has released a redesigned mobile web experience and new mobile apps on the iOS and Android platforms for consumers and agents, in addition to our first tablet apps for agents – the broadest launch of new products in Trulia’s history. The release of these new tools was timed to deliver on the needs of our engaged audience of home buyers and sellers and connect them with real estate professionals, during this busy time of year.”
On the agent side of Trulia’s business, real estate professionals subscribed to Trulia’s services at a record rate in the first quarter of 2014, with Trulia adding more than 75 new agent subscribers per day – a total of over 7,000 additions in the first quarter of 2014. Trulia finished the quarter with nearly 67,000 subscribers.