2024 Rising Star: Vincent Socci

Vincent Socci

Vincent Socci’s two-decade journey in the real estate sector, marked by significant roles in marketing, business development and operations, culminates in his influential position as co-president and COO of William Pitt Sotheby’s International Realty. Over his fifteen-year tenure at the firm, Socci’s strategic acumen and operational excellence have driven the firm’s significant growth in both the number of agents and sales volume, fueled by successful acquisitions and award-winning marketing initiatives. These contributions have not only positioned the firm as a powerhouse in the national real estate landscape but also underscored his role as a transformative leader.

Prior to his elevation to co-president just over two years ago, Socci was instrumental in setting the stage for William Pitt and Julia B. Fee Sotheby’s International Realty’s emergence as a digital innovation leader in the real estate sector. His vision and adaptability became particularly invaluable as the firm faced the unique challenges presented by the pandemic. By recognizing the critical shift towards digital platforms and virtual interactions early on, Socci led the charge in integrating advanced marketing and technology solutions, enabling the firm not just to adapt, but to excel in the new landscape. His efforts to enhance virtual tours, deploy robust digital marketing strategies and embrace state-of-the-art real estate technologies ensured that the firm stayed ahead of industry trends, satisfying the changing needs of clients and establishing new benchmarks for marketing in a post-pandemic world. Socci’s strategic contributions were key to the firm’s smooth transition through a time of great uncertainty. This transformative era, steered by Socci’s foresight, not only demonstrates his vital influence on the firm’s successes but also marks the firm’s stride toward becoming a beacon of digital innovation in luxury real estate.

What is the best piece of advice you have ever received?

The best piece of advice I’ve ever received is to always remain adaptable and open to change. In the fast-paced world of real estate — market dynamics, technology and client expectations are constantly evolving.


Vincent Socci




Co-President and COO

Company Name:

William Pitt Sotheby's International Realty

3d rendering of a row of luxury townhouses along a street

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