Since being named CEO in 2009, Sarah Reynolds has made it her mission to disrupt the real estate industry while maintaining the value of the Realtor. From $50 million in volume in 2010 to over $1.2 billion in 2022, EmpowerHome has grown to serve buyers and sellers in 12 unique markets across the U.S. under Reynolds’s leadership. She has cast a vision for EmpowerHome to one day operate in 100 major metropolitan areas, serving 100 families a month and giving back $1 million to local charities in each area served.
Reynolds brought a mind for lead generation, marketing and team building with her when she joined the team. The lead generation approach is focused on direct response marketing strategies that Reynolds has implemented in a quest to disrupt the disruptors. Reynolds is passionate about maintaining the value of a Realtor, and the direct-to-consumer approach of EmpowerHome embodies her passion. EmpowerHome Agent Partners are provided with qualified appointments generated from the lead generation and unique client program strategies Reynolds has led for over 13 years. As a result, Agent Partners with EmpowerHome Teams’ average net income totals $171,000 in their bank account annually. By providing appointment opportunities as well as administrative and operational support, EmpowerHome’s model allows agents to focus on what they do best — serve people.
What is one habit that has helped you succeed?
Drinking water. I was almost 100 pounds overweight, so extremely unhealthy. I worked from 7 in the morning to 10 at night, ate fast food and drank soda. Gary Keller said to me, “You can’t make an impact if you are dead.” It stung to hear that and it was so powerful!