Brandi Snowden is the director of member and consumer survey research at the National Association of Realtors (NAR). Snowden creates and analyzes new survey research data, and she works to innovate existing survey research. Snowden strives to produce and display data in ways that are easy to understand so that the research can be utilized through various outlets, including traditional and social media and various NAR committees. She is the lead researcher on the Real Estate in a Digital Age report, the Technology Report and the Profile of Home Staging Report which looks at how Realtors use technology in their daily business, Realtor technology usage and the effectiveness of home staging respectively.
Snowden reflects NAR values through her survey work and her outreach to share these findings with NAR members who utilize the data in their everyday businesses, consumers and members of the media. While much of the research Snowden oversees includes analyzing sentiments from NAR members across various topics, her work with consumer data touches on the importance of DEI and Fair Housing.
What is the best piece of advice you have ever received?
One of my college professors once told our class before we took his midterm exam that we shouldn’t worry too much because his test probably wouldn’t be the most important thing that we did that day. I’m often reminded of this advice not to stress the small things that may seem large today but to consider the bigger picture of how things can and will come together in the end.
Director of Member and Consumer Survey Research
National Association of REALTORS