2023 HW Vanguard: Joe Cutrona

Aerial view looking down on a neighborhood of houses.

By focusing on enhancing client engagement and driving growth, Joe Cutrona, Auction.com’s transformative chief business officer, is reshaping his division and achieving outstanding results in just a relatively short amount of time. His exceptional leadership has united the team, instilled a culture of trust and propelled client satisfaction, solidifying Auction.com’s position as a trusted partner. Cutrona has a proven track record of recent successes including winning new business and partners, securing partnerships with prominent banking institutions, launching innovative products and a rare combination of industry knowledge. One critical achievement has been implementing structured processes, rigorous controls and heightened accountability. His dedication to excellence has instilled renewed engagement among team members, elevating our performance.

Cutrona’s exceptional leadership style has left an indelible mark on the organization as his leadership approach centers on building high-performing teams, ensuring that each individual is in the proper role or providing opportunities to enhance their skills. By fostering strong relationships and creating a culture of trust and camaraderie, Cutrona has united his team, enabling them to deliver results to partners that exceed their expectations. Cutrona’s vast accomplishments extend beyond his tenure at Auction.com. Within the last year, he has consistently exceeded expectations, winning major RFPs, securing partnerships with prominent banking institutions, launching innovative products and demonstrating the ability to navigate complex market dynamics.

What has been your secret to success?

My unwavering focus on people leadership. I passionately believe that understanding what motivates individuals, what they’re passionate about, and uncovering their unique “why” is the key to unlocking their full potential. By engaging in meaningful conversations and discovering the truth behind their actions, I can tap into their inner drive and find innovative ways to inspire and motivate them.


Joe Cutrona


Chief Business Officer

Company Name:


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