2023 HW Vanguard: Jeff Allen

Jeff Allen

As president of CubiCasa, Jeff Allen is leading the company’s dramatic expansion as they make accelerated progress toward their mission of a floor plan for every listing in the country. In the last six months, CubiCasa has launched a growing new MLS Partnership program that already has 25 organizations signed up and launched an immersive and powerful new 3D Product set that elevates property listing marketing. The company is moving with focus and big ambitions under Allen’s leadership. In the past 12 months, Allen presented on the need for MLSs to increase coverage of standardized property data at the RESO Spring 2023 conference and presented at the NAR annual conference on appraisal modernization in November 2022. In May 2023, Allen launched the CubiCasa Preferred Photographer program for photographers who want to include a floor plan on every shoot they perform. As a leader, Allen helps keep CubiCasa focused on big swings that move the needle forward for their mission by removing distractions and building a team focused on speed of execution above all else. Using this approach, CubiCasa’s market share of real estate listings has tripled in the last 12 months, and the percentage number of listings they touch now is estimated to exceed 12%. Along the way, they’ve hit record highs for new user signups as more and more agents and photographers identify that CubiCasa is the easiest way to create a more enhanced package for real estate listings.

What has been the secret to your success?

Setting a clear and ambitious target for our company has given us a strong focus on only the initiatives that get us closer to that vision and a team that is extremely motivated and passionate to move quickly toward that mission.


Jeff Allen



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3d rendering of a row of luxury townhouses along a street

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