2023 HW Vanguard: Bill Rogers

Bill Rogers

Bill Rogers has created something special at Homeowners Financial Group. As the founder, sole owner, CEO and president of Homeowners since its inception in 2004, Rogers has grown the company by valuing the success of the employees, who do the same for clients, partners, vendors and neighbors. By establishing a mission of improving the lives Homeowners touches and understanding that people are the reason for everything the organization does and achieves, he drives success through the strength of shared values with employees, which are embedded in a culture of caring and giving. Rogers is a true servant leader who is connected and accessible to his people and puts them first at all times. This has been especially evident in the current housing market. Through it all, Rogers has remained consistent with his creative approach to solving problems by coming up with worthwhile and collaborative solutions. He has kept his sales force confident, upbeat and motivated by not only laying out the ways they will emerge on the other side of this difficult market as the recipients of considerable survivor’s benefits but by sharing how some of those benefits are already coming to fruition. Rogers’ reputation throughout the industry is equally impeccable and has earned him many esteemed recognitions over the years. He is an advocate for other mortgage professionals and has lobbied in Washington, D.C., for the Mortgage Bankers Association. In June 2022, he was proud to be part of a group of leaders who created a new community bank called Gainey Business Bank, and he currently sits on the board of directors.

What has been your secret to success?

Not being afraid to hire great people and let them do great things.


Bill Rogers


Founder and CEO

Company Name:

Homeowners Financial Group

3d rendering of a row of luxury townhouses along a street

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