2023 HW Tech Trendsetter: Henry Li

Henry Li

Henry Li has spent his career identifying and developing technologies designed to improve specific business outcomes. He saw a massive technology gap in the real estate industry and was instrumental in helping develop Lofty’s robust technology platform, custom-built to help real estate agents improve productivity, close more deals and grow their business. He helped launch Lofty CRM and intuitively recognized the unprecedented potential for AI, developing early, practical applications, including Lofty’s award-winning AI Assistant, to help agents work smarter and not harder. Because of Li’s consistent commitment to humanizing the AI and expanding its capabilities, AI Assistant now boasts more than 93% conversational accuracy, delivering the operational intelligence agents need to more effectively close deals.

In the past year, Lofty reported a more than 46% increase in customer adoption of AI Assistant and increased daily messages by more than 322% and daily lead responses by more than 108%, driving significantly more business. By automating and streamlining key processes right from the chatbot, agents are free to focus on revenue-generating activities and delivering stellar client service.

Over the past 12 months, Li has also spearheaded the launch of two major products, including Social Studio, the first automated social media marketing tool built directly in a CRM platform to help agents tap into their No. 1 lead source — social media. He followed that with an integration with ChatGPT, making Lofty the first to bring generative AI into a real estate technology platform in a meaningful way. 

Thanks to Li’s ingenuity, agents, teams and brokerages recognize the transformative power of Lofty. He is a technology visionary and has successfully helped modernized real estate technology to deliver meaningful results, empowering agents to focus on the essential human elements necessary for success in real estate and proving that when applied, technology is an agent’s greatest asset.


Henry Li


Chief Technology Officer

Company Name:


3d rendering of a row of luxury townhouses along a street

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