2023 HW Tech Trendsetter: Chris Cox

Chris Cox

Chris Cox is the chief technology and digital officer of Keller Williams (KW). Along with his team of robust technologists, he keeps agents supplied with leading-edge disruptive technology to continue to grow their real estate businesses. Cox plays a critical role in combining the power of technology and data to make agents smarter and more effective, saving agents a massive amount of time and money.

In the past year, Cox and the KW brand, via Labs, have continued to build technology that empowers agents to provide the best consumer experience. Instead of operating like traditional technology companies by spending long cycles of software development launching and then capturing feedback for the next version, Labs has an agile approach to product development, collaborating with agents during each phase of the process.

Cox leads the holistic R&D and M&A strategy with Keller Williams’ technology services provided with the Keller Cloud, which is increasing productivity and eliminating pain points in agents’ business via Command, a smart CRM-plus platform. The Command platform serves agents, market center leaders and consumers and is built on a cloud-first foundation. 

Each month via Labs, the franchise continues to partner with real estate agents and teams to release software integrations and CRM features to increase productivity and eliminate pain points with lead generation, marketing and real estate team workflow capabilities. Cox and his team are committed to continued strategic innovation across the platform via technology that provides a hypercompetitive advantage to its teams and agents.


Chris Cox


Chief Technology and Digital Officer

Company Name:

Keller Williams Realty International

3d rendering of a row of luxury townhouses along a street

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