2023 HW Marketing Leader: Whitney Curry


Whitney Curry is the chief marketing officer at Pacaso. She has propelled Pacaso to become the pioneer of co-ownership of luxury real estate. Curry oversees brand development and strategy, and she helped Pacaso reach unicorn status with a $1 billion valuation in 2021. Curry is an expert brand builder and a female leader in a historically male-dominated space.  She inspires her team to pull up their chair with confidence and contribute to the table. With a career that began as the first intern at Zillow, Curry has a wealth of experience and passion for bringing the voice of the customer into daily decision-making.

Curry is responsible for driving demand, building the brand and creating exceptional experiences for customers. Her leadership and expertise in marketing have played a significant role in Pacaso’s success over the last year. Under Curry’s leadership, the company expanded to 40 top second-home destinations and generated nearly $300 million in revenue in 2022. Pacaso saw 100% year-over-year revenue growth in 2022. Curry’s background at Zillow and her over a decade-long tenure with the company gave her a wealth of experience in the real estate industry. Her expertise in brand building and her ability to bring the voice of the customer into daily decision-making has been invaluable to Pacaso’s growth and success.


Whitney Curry


Chief Marketing Officer

Company Name:



Real Estate

3d rendering of a row of luxury townhouses along a street

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