2023 HW Marketing Leader: Steven Cooley


Steven Cooley has been a marketing executive in the mortgage industry for almost ten years. Holding the first digital marketing job titles at Finance of America Reverse and Finance of America Holdings, he led nationwide marketing initiatives that are still utilized to this day. Four years ago, Cooley founded Art Vs. Math. The organization helps dozens of enterprise mortgage lenders and technology companies redefine their marketing strategies to grow their businesses.

With his fresh perspective, Cooley’s enterprise lending and consulting marketing experience is sought after to help companies create impact and reach their goals. As the company has grown, Cooley has added four new team members in the last six months to support his vision and the clients that trust him with their marketing strategy. Cooley’s efforts have helped companies build marketing infrastructure, win awards, place in major tech demo competitions and ultimately drive high ROI from digital marketing campaigns. Cooley’s unique marketing approach has attracted some of the biggest mortgage companies in the industry and is positioned to grow substantially in the years to come. Meanwhile, MortgageAdvisorTools.com is Cooley’s passion project where lenders of all sizes can shop to find technology vendors, rate these vendors and learn about what is available.


Steven Cooley



Company Name:

Art Vs. Math



3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please