2023 HW Marketing Leader: Steve James


Steve James is the senior vice president and chief marketing officer at Fannie Mae. In this role, he built a new, centralized marketing and communications function to serve Fannie Mae’s single-family and multifamily business lines. James oversees the internal and external communications teams, including media relations, financial communications and Fannie Mae’s thought leadership efforts. He is a valued member of Fannie Mae’s management committee, delivering creative and influential programs that educate consumers, support lenders and engage key stakeholders.

In 2022, James’s expertise led to significant progress for the marketing and communications team. He helped streamline the internal processes to build an even more collaborative relationship with Fannie Mae’s regulator, the Federal Housing Finance Agency (FHFA), including refining the exchange of communication and requests for FHFA approval. James and his team delivered critical employee-facing communications efforts, including new worker classifications, updated benefits, evolving hybrid guidelines and a psychological safety initiative to support workforce and employee engagement. Together with enterprise partners, James and his team successfully launched an employee-led group to further diversity and inclusion understanding, manager empowerment and associate development.


Steve James


Senior Vice President and Chief Marketing Officer

Company Name:

Fannie Mae


Financial Services and Mortgage

3d rendering of a row of luxury townhouses along a street

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