2023 HW Marketing Leader: Liz Lilly


Liz Lilly, vice president of marketing and communications (MarCom) at Flueid, is a bold leader and fearless champion, partnering with the c-suite to guide, understand and communicate Flueid’s north star. Since joining in 2020, Lilly established and solidified the company’s MarCom function. She evolved the department into a proactive approach with multiple levers — from thought leadership to product marketing. With extensive experience in executive positioning, crisis and reputation management, corporate storytelling and employee engagement, Lilly is the ideal leader as evidenced by the evolution of Flueid’s narrative from a complex, single-product engine to a fresh and succinct tech story in the last year alone.

Lilly has become more than a marketing and communications leader. Her savvy, can-do attitude and team player spirit have made her a vital counselor and strategist to the C-suite, product, sales and the company as a whole. Lilly built the first-ever formalized MarCom plan in support of a multi-product roadmap that elevates Flueid Decision — the company’s flagship product — from a refinance-only platform to one that supports an end-to-end life cycle. To do this, Lilly understood that each market cycle impacts nuanced personas with their own needs, tailoring each vertical’s story to these needs while ensuring that they all remain true to Flueid’s north star.


Liz Lilly


Vice President of Marketing and Communications

Company Name:



Real Estate Technology

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