2023 HW Marketing Leader: Kristen Durand


A member of Auction.com’s leadership team since 2016, Kristen Durand is the vice president of strategic marketing. She has the rare superpower of being both creative and strategic. She is the senior-most executive B2B marketing leader who has a company-wide reputation for listening to employees, asking the right questions, connecting the right people, targeting the heart of issues and turning ideas into actionable strategies and execution. Durand’s ability to lead and move Auction.com’s mission forward makes her an exceptional marketing leader.

Durand started at Auction.com with a focus on sales enablement. But she quickly proved that she could turn ideas into actionable strategies. In addition, when the company wanted to express to the world the good it does for housing and neighborhood stabilization, Durand was integral to Auction.com shifting its brand to emphasize homeownership expansion together with the company’s buyers and sellers. She also recently launched the Heroes in Housing social series, which celebrates housing icons. She also created the Auction Insider e-newsletter, a monthly newsletter that keeps industry leaders abreast of current Auction.com news and issues.


Kristen Durand


Vice President of Strategic Marketing

Company Name:



Real Estate

3d rendering of a row of luxury townhouses along a street

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