2023 HW Marketing Leader: Hadley Stecker


As Head of Marketing at Spruce, Hadley Stecker has successfully propelled the company’s brand recognition within its target segments, driving meaningful revenue growth through her team’s account-based marketing efforts. Her ability to synthesize complex offerings into a message that resonates with Spruce’s target audience has been critical in the success of the company. Stecker has successfully overseen the implementation of multi-pronged tactics, including revamped messaging, targeted campaigns and content creation. Stecker takes a hands-on approach to understanding the needs of prospective clients to ensure their success and her strategic planning and execution have driven meaningful revenue growth for the company. Stecker’s dedication to Spruce’s values has been demonstrated time and time again as she has used her ingenuity to apply fresh marketing techniques to an industry that has traditionally been stagnant in brand and storytelling, resulting in increased brand recognition and affinity for Spruce. Stecker is always willing to learn new concepts and ideas, particularly in an industry where traditional, fail-proof marketing strategies don’t always work.


Hadley Stecker


Head of Marketing

Company Name:



Real Estate

3d rendering of a row of luxury townhouses along a street

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