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2023 HW Marketing Leader: Courtney Ray

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Courtney Ray is the executive vice president of marketing and communications at Opteon. She joined Opteon in 2021 and quickly made an impact, transforming the company brand to one that is strategically driven and unified in look, tone and messaging. Ray spearheaded initiatives to increase lead generation and drive revenue, growth and market share for Opteon. She piloted the creation of Opteon’s global website which more accurately reflects Opteon’s leadership and expertise across the globe than previously. 

Ray is well-respected throughout the organization as a strong leader and has built a brand of relentless delivery. She has expanded Opteon’s brand and industry presence through key media placements, targeted paid advertising campaigns, strategic thought leadership content initiatives and omnichannel marketing campaigns. She has progressed the marketing team from a generalist-oriented, activity-driven team to a results-oriented team of high-performing professionals who contributed to Opteon’s large market share growth over the last year.  Ray continues to raise the bar through the creation of strategic omnichannel campaigns that resonate with valuation clientele and ultimately drive leads to the organization. Through Ray’s overarching initiatives, targeted campaigns and strategic media placements, marketing drove over 40% of Opteon’s website traffic in 2022.

Name:

Courtney Ray

Title:

Executive Vice President, Marketing and Communication

Company Name:

Opteon

Industry

Mortgage

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