2023 HW Marketing Leader: Chelsea Vonder Haar


Chelsea Vonder Haar is the senior vice president of marketing at USA Mortgage. She has created one of the most successful marketing departments in the housing industry. She leads with a true passion to improve USA Mortgage’s marketing efforts and her team is consistently excited to see what she comes up with next.

In 2017, Vonder Haar took the reins of USA Mortgage’s small marketing department and transformed it into what can now be considered an upper-echelon marketing team. Today, her award-winning group now offers everything from customized social media content to calendars and websites, and video for thousands of stakeholders. Vonder Haar has an inimitable ability to stay abreast of current trends while also weighing our industry’s climate with her company’s needs. USA Mortgage’s marketing department has grown from a small, mostly underutilized group to a powerhouse of marketing experts. She has also been crucial in expanding the company’s offerings and developing its digital marketing to meet the current needs of mortgage loan originators and their real estate partners. Under Vonder Haar’s guidance, the department is destined to grow and absolutely thrive as USA Mortgage takes on bigger, better challenges ahead.


Chelsea Vonder Haar


Senior Vice President of Marketing

Company Name:

USA Mortgage



3d rendering of a row of luxury townhouses along a street

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