2023 HW Insider: Will Holmes


As Opendoor’s Head of Partnerships, Will Holmes oversees product strategy, growth and enablement for Opendoor’s partnerships with agents, online real estate platforms and builders. Holmes enables all partners to maximize Opendoor’s tech-forward solutions so they can increase contract volume and enhance the customer experience, making it easier and more certain to move. These partnerships drive a third of Opendoor’s overall contract volume. 

Holmes created Opendoor Agent Access, a loyalty program that helps agents grow their earnings through repeat transactions and provides training and content to invest in their own personal development. In April, he led the expansion of Agent Access, upping the benefits agents receive, and ultimately helping more customers move with simplicity and certainty. 

Understanding the importance of compensating the thousands of agents who partner with Opendoor, Holmes enhanced Agent Access by expanding loyalty point offerings to agents who represent buyers purchasing Opendoor-owned homes. With the expansion, agents partnering with Opendoor are eligible to receive additional Agent Access loyalty points, which can earn them more commission when they close with Opendoor.


Will Holmes


Head of Partnerships

Company Name:


3d rendering of a row of luxury townhouses along a street

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