2023 HW Insider: Frankie Henderson


Frankie Henderson, senior vice president of secondary markets, is an asset to American Financial Resources (AFR). Henderson’s contributions have significantly enhanced AFR’s ability to set competitive pricing, respond swiftly to changes and ultimately, provide superior service to clients.

Henderson is a seasoned expert and brings unparalleled skill to the organization. His expertise in backend build-out for the AFR pricing model has been invaluable, as he has not only developed and maintained it with great precision but also ensured its timeliness and flexibility. Henderson’s ability to handle this delicate task, which few fully comprehend, showcases his deep understanding of the intricate nature of pricing models and their impact on our business. Henderson’s contributions have revolutionized the AFR pricing strategy. From a simple one-page layout with limited note rates, Henderson has transformed the strategy into a comprehensive pricing system that accommodates all the diverse programs AFR offers. The dedication and diligence in building strong relationships with pricing engines, investors and agencies have resulted in successful partnerships that have further strengthened AFR’s position in the market.


Frankie Henderson


Senior Vice President of Secondary Markets

Company Name:

American Financial Resources

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