2023 HW Insider: Diana McKeever


Diana McKeever has more than 20 years of experience in the mortgage industry. She serves as senior vice president and technology product manager at PrimeLending and has continuously demonstrated an unwavering dedication to developing technology solutions that enhance the home loan experience. McKeever has exceptional leadership skills in implementing award-winning application processes and managing complex projects. She has a compassionate approach and significant industry contributions as well. 

Throughout her career in the mortgage industry, McKeever has displayed an unmatched passion for process improvement and operational efficiency. Guiding a team of talented product analysts, McKeever effectively identifies the needs of the business and skillfully navigates changing requirements. Her role encompasses managing all aspects of PrimeLending’s loan origination system, making her contributions vital to the growth and success of the organization. The result, the company has won Best In Class awards from MortgageCX for Best Online Tools and Best Application Process, recognition based on consumer feedback in 2022. With her leadership, McKeever and her team have consistently excelled in creating comprehensive product strategies and roadmaps, managing the entire product life cycle from strategic planning to tactical implementation.


Diana McKeever


Senior Vice President and Technology Product Manager

Company Name:


3d rendering of a row of luxury townhouses along a street

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