2022 Marketing Leader: Shannon Williams


Shannon Williams, senior vice president of sales and marketing at BoomTown, is the record breaker and linchpin of the organization’s leadership. Her marketing strategy, sales savvy and investment in people have created record-breaking numbers for BoomTown’s, high-performing teams and new leaders.

Over the past 12 months, Williams built and led a high-potential marketing team that drove record-breaking revenue, marketing and sales. This growth was a result of significant focus on demand generation through increased optimization of digital demand while also reintroducing in-person events, enhancing the value of the platform with major product releases and evolving the brand strategy through M&A, like last year’s acquisition of Brokermint. Along the way, Williams has created and invested in a team of amazing individuals, created a high-performance mindset and established the discipline it takes to continue winning month over month, quarter over quarter and year over year.


Shannon Williams


SVP, Sales and Marketing

Company Name:


3d rendering of a row of luxury townhouses along a street

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