Following her start in 2004, Corcoran’s CMO Christina Panos revitalized the Corcoran brand with a top-to-bottom redesign resulting in the acclaimed “Live Who You Are” brand campaign, the ethos that drives Corcoran’s human-first approach to real estate. Looking to visually capture this transformation, she engaged a trove of renowned photographers and introduced the use of strategic brand advertising and fashion photography to the real estate industry. Her ability created a campaign that shaped the identity of the Corcoran brand and enabled a year of the most dynamic growth in its nearly 50-year history.
Panos helped jump-start Corcoran’s digital presence and expand the company’s social media profile. They embraced TikTok, garnering 288K followers and over 1 million likes. Panos and her team evolved the brand’s exclusive Digital Summit into a virtual, two-day intensive of expert forums and specialized breakout sessions to turn agents into savvy content creators.
The Corcoran Group