2022 HW Tech Trendsetter: John Hutchens


John Hutchens is the vice president of business intelligence and emerging tech at Finance of America Reverse (FAR). He creates competitive advantages through data and technology and fundamentally changed the way FAR operates.

In his career, Hutchens has built innovative solutions on the originations and servicing side of the mortgage industry, including an investor reporting system that still serves as the accounting record at one of the nation’s largest nonbank servicers. Hutchens has introduced technology solutions centering around the end user to elevate their digital experiences and has tied those experiences together with sales engagement and analytics to drive more conversions. He launched the MarTech Stack at FAR, which has created end-to-end digital attribution, streamlined usability testing, decreased lead acquisition costs and allowed FAR to complete scaled inbound and outbound marketing campaigns. He revamped FAR’s SalesTech Stack, providing digital engagement and home-grown B2C digital experiences.


John Hutchens


Vice President of Business Intelligence and Emerging Tech

Company Name:

Finance of America Reverse

3d rendering of a row of luxury townhouses along a street

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