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2022 HW Tech Trendsetter: Grier Allen


Grier Allen, BoomTown CEO, president and co-founder, has long been considered an innovator in the housing industry. His leadership and vision over the past few years have created solutions for long-standing industry problems, fueled the success of real estate businesses nationwide and helped clients navigate shifting markets and turn challenges into opportunities. Allen’s moves have been bold — acquisitions, key hires, brand new products — and the wins have been big. 

With Allen at the helm, BoomTown’s momentum over the past year and a half includes strategic acquisitions like Brokermint, a back office software, integral new hires and the recently expanded Success Assurance Program. Success Assurance is a concierge service that responds to and nurtures new leads on behalf of their clients. Thanks to the program’s expansion, it can now monitor an agent’s entire database for meaningful behavior, and proactively reach out on their behalf to create more opportunities and drive conversions even in uncertain markets.


Grier Allen


CEO, President and Co-founder

Company Name:


3d rendering of a row of luxury townhouses along a street

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