If Sales Boomerang is known in the mortgage industry for its big personalities and out-of-the-box thinking, Vice President of Marketing Richard Grieser is the man behind the curtain, helping to craft, promote and drive that messaging. In his two years at Sales Boomerang, Grieser has built a successful marketing department from the ground up and worked to promote both Sales Boomerang’s product and its partnerships throughout the industry. Embodying the firm’s “No Borrower Left Behind” ethos, Grieser has been a driving force behind its growth this year, as well as helping Sales Boomerang clients’ borrower retention rates to grow at equally impressive rates.
Grieser has built the marketing department from a one-man show to a well-oiled machine. This growth has helped Sales Boomerang grow revenue by more than 116% YOY and increase existing customer growth rates by 400%, helping lenders close $150 billion in additional loan volume by enabling them to present the right loans to customers at the right time.