Under Aaron King’s leadership as CEO, Snapdocs’ growth has exploded as the number of lenders who use Snapdocs’ Digital Closing Platform has increased by more than 700% within the last 10 months and the company has doubled headcount to support that growth. King’s commitment to making Snapdocs’ customers successful is a key reason why the organization has grown so quickly and why many more lenders are seeing the benefits that digital closings have promised. While it’s taking some lenders months or years to fully adopt digital closings and see ROI, Snapdocs enables lenders to digitize 99% of their loan volume in as little as one month, close 10% or more loans in a month without adding headcount and fund the same day as the closing.
Snapdocs’ explosive growth is a result of King’s commitment to delivering real value to customers quickly and making Snapdocs’ customers wildly successful. This commitment runs throughout the entire company and is reflected in the results that Snapdocs’ customers have seen.
King led Snapdocs’ strategic partnership with Ellie Mae, which was announced in March 2020. This partnership between the industry’s leading digital closing provider and LOS provider brings lenders one step closer to a fully digital end-to-end mortgage process. With this partnership, lenders can easily integrate Ellie Mae’s Encompass with Snapdocs to access a single platform for managing all types of closings, including wet, hybrid, and full eClosings. The integration bridges the gap between origination and closing by digitizing and automating the workflows between these two key steps in the mortgage process.
What’s the best advice you’ve ever received?
“Create clarity of thought on the number one focus of any initiative within the company. It’s easy to list multiple things to focus on, but the hard work is in boiling that down. When everything is important, nothing is important.”