Paul Lucido has run marketing initiatives in the mortgage industry for two decades and his experience and longevity speak to his passion for the people in the industry. Throughout the challenges of the past 12 months, Lucido and his team helped craft effective messaging, transition to a new CRM and continue to lead creatively in mortgage lending. Looking beyond the common industry taglines, Lucido and his team developed company mantras that are a true reflection of the culture of Paramount Residential Mortgage Group.
The tagline “Built by Originators for Originators,” which is trademarked and often emulated by competitors, is the central theme of PRMG and embodies the company’s goal of putting originators first. Lucido and his marketing team have implemented new technology which drives marketing automation for all three channels of PRMG that serve originators how they wish. The 2021 campaign of creating a Path to Pivot has actionable initiatives to help LOs succeed in a changing industry.
Chief Marketing Officer
Paramount Residential Mortgage Group