As a marketing leader, Jim Anderson has expertise in building brands and driving revenue through strategic thinking, creative solutions and precise execution. Anderson has demonstrated the ability to successfully develop and manage teams focused on creating branded solutions across linear, digital, social, traditional and experiential marketing while delivering maximum ROI. As a data-driven marketer, Anderson uses SMART concepts to plot an efficient, successful path forward and his ability to isolate objectives and key results from the noise has had an immediate impact on his marketing team and the company.
Identifying trackable results has led to numerous team enhancements that allow Anderson and his team to identify accountability which enables the team to reflect, recalibrate and improve. This process, and use of data, has allowed Finance of America Mortgage to position marketing as a revenue driver by focusing on customer acquisition, conversion and retention.
Chief Marketing Officer
Finance of America Mortgage