Caleb Wuethrich has worn several hats since joining fintech FormFree in 2018, each vitally important to the success of the company. As director of product, he charts the product roadmaps for FormFree’s widely-used verification products as leader of a team that spans five departments and accounts for a third of the firm’s total personnel. In his role, Wuethrich oversees the company’s core products, including its flagship AccountChek asset verification service and AccountChek 3n1. Wuethrich is instrumental in every new product from collecting customer input to building and testing out platforms with his development team. He helps turn every concept into a reality but doesn’t just stop there. Once products launch Wuethrich builds sophisticated data analytics to understand the performance of each feature, keep tabs on data quality and monitor the customer experience. Despite the pandemic this past year, Wuethrich has been able to have a big impact on the future of Account Chek 3n1 by spearheading the integration of it into the ICE Mortgage Technology Platform.
Director of Product