Side’s Spencer Krull on brokerages, Los Angeles real estate
Today’s HousingWire Daily continues the Houses in Motion, a miniseries hosted by Senior Real Estate Reporter Matthew Blake that looks at U.S. real estate. In this episode, Blake is joined by Spencer Krull, managing broker of Side’s Southern California offices and veteran of brokerage management.
During the episode, we pressed him on the modern-day purpose and economic viability of a brokerage, and what Side’s distinctive model specifically offers. We also discussed the lively, combative world of Los Angeles real estate sales.
Here is a small preview of the interview, which has been lightly edited for length and clarity:
Matthew Blake: What should people know about Los Angeles real estate?
Spencer Krull: We have a huge celebrity culture here. Whether or not somebody is a celebrity or isn’t a celebrity, I think they want to be treated as a celebrity. There’s a certain deference that they’re expecting from their agents in the luxury markets. And additionally, we do have celebrities. We have attorneys, business managers, and even sometimes entertainment managers that for whatever reason want to inject themselves in the process.
And a lot of times you have an attorney — not a real estate attorney — that’s injecting themselves into the process without understanding the process. So that’s one of the things that becomes a little bit difficult, because now you don’t just have your client, you have all these other people that want to service your client.
HousingWire Daily examines the most compelling articles reported across HW Media. Each afternoon, we provide our listeners with a deeper look into the stories coming across our newsroom that are helping Move Markets Forward. Hosted by Matthew Blake and produced by Alcynna Lloyd and Elissa Branch.
HousingWire articles related to this episode:
- Real estate brokerages embrace long-term remote work
- White-label brokerage Side achieves unicorn status
Below is the transcription of the interview. These transcriptions, powered by Speechpad, have been lightly edited and may contain small errors from reproduction: