ICE Mortgage Technology on digital mortgage tech
In today’s HousingWire Daily episode, HousingWire Digital Media Manager Alcynna Lloyd interviews Geoff Green, the Global Head of Mortgage and Lending at Salesforce, and Chris Backe, the Partner Solutions Director at ICE Mortgage Technology. During the episode, Green and Backe discuss how companies can improve the mortgage borrower experience in today’s digital economy.
Additionally, they share some insights on ICE’s new tech innovation, Encompass Connector for Salesforce, and how financial institutions can effectively leverage it for consumer relationship management.
Here is a small preview of the interview, which has been lightly edited for length and clarity:
Alcynna Lloyd: I’d like to focus on the unique technology challenges that financial institutions face when delivering a digital mortgage experience. What are some of these challenges? And how does the partnership between Salesforce and ICE Mortgage Technology help financial institutions overcome some of these issues?
Chris Backe: You know, I think that the mortgage business has sort of multiple complexities to it, when it comes to technology. Obviously, the loan manufacturing process is complex in and of itself. But there’s also complexities from a lender standpoint and how they manage multiple relationships. It’s not just the borrower, there could be co-borrowers, there could be family members, there could also be other constituents involved in the transaction that include, you know, a realtor and other sort of partners that a lender works with to pull this loan together. And so from a technology standpoint, it creates some complexities for the lender, and they need multiple things to talk to each other. So, you know, when we looked at that, we looked at Salesforce being a leader in the consumer management space in the relationship management space, and it was a natural fit from our perspective, and certainly our lender customers agree. Many of our customers are shared both on the Salesforce side as well as the ICE Mortgage Technology side.
HousingWire Daily examines the most compelling articles reported across HW Media. Each afternoon, we provide our listeners with a deeper look into the stories coming across our newsrooms that are helping Move Markets Forward. Hosted by the HW team and produced by Alcynna Lloyd.
Below is the transcription of the interview. These transcriptions, powered by Speechpad, have been lightly edited and may contain small errors from reproduction