@properties has created a proprietary, end-to-end suite of brokerage technology tools known as pl@tform from the ground up. The platform provides an integrated solution for managing client relationships and residential real estate transactions. pl@tform’s offerings include a deal management system; a fully integrated CRM, digital comparative market analysis, e-campaign and marketing tools and the @agent app internal communications tool. The tech suite is continuously updated to respond to evolving agent needs and market conditions. There are newer additions including a digital listing presentation; closing milestones, a consumer-facing portal that gives buyers the ability to track their home purchase from contract to close; and custom websites for agents to promote their business with video features and more.
@properties recently unveiled an AI-powered propensity-scoring model called MoveLogic. It integrates with agents’ CRMs and determines their contacts’ likelihood of moving. MoveLogic is unique because it uses dynamic variables, such as consumer spending activity, in its modeling rather than only using static factors like length of time in the home. MoveLogic is showing a high success rate and has already created listing and selling opportunities for agents.
Real Estate Sales