HW Tech100


Floify is distinguished as a user-friendly point-of-sale (POS) platform whose easy-to-configure platform and rule-based automations have made it beloved among small and midsize lenders and mortgage brokers. Floify’s no-hassle platform comes equipped with native features (such as eSigning) and workflows that help lenders reduce costs and move nimbly in any market.

Floify sets out to make home lending easy for borrowers and lenders alike. Borrowers enjoy an intuitive, interview-style application and loan management portal that they can access with single sign-on convenience from any device. Meanwhile, Floify’s equally intuitive lender interface makes it easy for organizations to curate borrower experiences and configure workflows without the hassle of third-party developers. These rule-based automations promote operational efficiency by performing rote tasks and advancing loans behind the scenes. 

In December 2023, Floify launched Floify Broker Edition, a one-stop origination hub that makes it easy for brokers to manage loans and their businesses. Born out of a deep understanding of the unique challenges faced by mortgage brokers, which include juggling a burdensome administrative workload, Floify Broker Edition is specially configured to make managing loans simpler at an accessible price point. Broker Edition comes equipped with four pillar features that enable brokers to use the platform in lieu of a traditional loan origination system (LOS) or as a complement to their existing LOS.

Company Website:


Markets Served:

Loan Origination

Company HQ:

Boulder, CO

3d rendering of a row of luxury townhouses along a street

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