REwired

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Open commentary on everything impacting the U.S. housing economy. The opinions expressed here represent the author's alone.

How social enterprise is going to rebuild homeownership

Nonprofits touch hundreds of thousands of potential first-time homebuyers
Everyone from homebuilders to mortgage lenders and real estate professionals want to see the homeownership rate increase. These traditional pillars of the market are retooling their products and services and hoping for success. But another, often overlooked, player in the market is reconfiguring its business in order to put more wind in the sales of homeownership.
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Blockchain isn’t magic but it's designed to make you think so

There is a science behind the magic
[Op-Ed] Blockchain has been hailed as the next big thing and today’s most cutting edge technology, even without an adopted consumer facing platform as of yet. Those that may not know the ins and outs of blockchain can get lost in the “blockchain is magic” narrative. Blockchain can make life easier. But, there is a science behind the magic.
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Sounding the alarm: Mortgage wire fraud is a much bigger threat than you realize

If you think mortgage wire fraud is a problem only for vendors, think again
Fraud is an issue that we don’t like to think about in the mortgage industry. Yet it always seems to be there, lingering on the fringe of our focus. From time to time, the topic bubbles up in the news or at a convention. We talk about it, give it the proverbial “15 minutes of fame", but rarely are we forced to alter the way we do business or invest large amounts into protecting ourselves from it.
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Monday Morning Cup of Coffee: What a government shutdown means for housing

Impact on FHA, VA, Fannie, Freddie, CFPB
Well, in case you didn’t hear it over the weekend (and if you didn’t, good for you for being able to fully unplug), the government shut down at 12:01 a.m. Eastern on Saturday after Republicans and Democrats were unable to come to an agreement to keep the government funded and functioning. Here's what it means for housing.
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4 ways to capture multicultural sales in 2018

Examples from Alterra Home Loans and Other Industry Leaders
[Op-Ed] Leading companies are using multicultural marketing strategies on the front line as part of their total market strategy. The ones who are effective are not simply translating their flyers or adding diversity to their ads. Through their marketing efforts and customer experience, the best companies are reflecting the country’s shift in cultural norms and expectations to connect with today’s diverse consumers.
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